Think Obsessed
That’s still one of the greatest commercials ever.
In typical fashion, since I reblogged the quote this afternoon, I’ve been obsessing about whether the copy from the Think Different commercial was a quote from Jack Kerouac. It turns out it’s not, thought it’s often misattributed as such. It was written by Chiat/Day copywriter, Craig Tanimoto. The entire text, as it appeared on the Apple site is:
Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them, quote them,
disbelieve them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and
see a work of art?
Or sit in silence and hear a song that’s never
been written?
Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some see them as the crazy ones,
we see genius.
Because the people who are crazy enough to think
they can change the world, are the ones who do.
Whew, thank goodness that’s off my chest.
Bonus feature: While checking out the Wikipedia page, I found this fan-made version: